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Buying towels online, and how to get it right first time
Buying a towel in a shop, you pick it up. You feel the weight, push a thumb into the pile and decide in about four seconds. Online you cannot do any of that, so the decision has to be made from three numbers instead. This page is about those three numbers.
What you actually gain
Range, mostly. A physical shop stocks what fits on its shelves, which is usually one weight of bath towel in four colours. Online you can buy a 600 GSM beach towel and an 820 GSM bath sheet from the same place, and neither is a compromise on the other.
And price. We have no premises, which is the whole reason the prices are where they are. That is not a boast, it is just where the money goes when there is no shop floor.
What you give up, and how to cover it
You give up handling the towel. Cover it with the three things a good listing publishes.
Weight, in GSM
Grams per square metre. It is the honest number, because it is the amount of cotton you are being sold and it cannot be dressed up. Around 400 to 600 is an everyday towel that dries quickly. 600 to 900 is dense and heavy, takes up more water and takes longer to dry. Our beach towels are 600 GSM and our plush bath sheet is 820.
Size, in inches
Sizes are where online buying goes wrong most often, because the words are used loosely in shops and precisely on a listing. A washcloth is about 12 by 12 inches. A hand towel is roughly 16 by 28. A bath towel is around 27 by 54. A bath sheet is 40 by 65 or larger, and it is the only one of the four that actually goes around an adult.
Fibre
Cotton, and especially long-fibre Turkish cotton, gets softer with washing and holds a lot of water: that is what you want on a bath towel. Microfiber takes water off faster with less rubbing and dries in a fraction of the time, which is why our hair turbans and washcloth packs are microfiber rather than cotton.
Buy the set
The one piece of advice that saves the most money is to buy a set rather than a towel. Four bath towels bought together fade at the same rate and fold to the same size, and a bathroom fitted out in one order stops looking like a collection of odd towels. Our four piece Turkish cotton set and our six piece quick dry set both exist for that reason.
If you are not sure, ask
We would rather answer a question than take a return, and our returns terms are set out in full on the refunds and returns page so you can see exactly what a change of mind costs before you order rather than after. Email theteam@customersupport.care and a real person will reply, usually within one working day.